Sustainability Series Part 1- Content Beauty & Wellbeing, No, Really!

No, this is not advertisement as much as it is pure and utter LOVE and desire to share.  As you may know, I am a “Green Beauty Freak”, but then again who wouldn’t be obsessed with natural, non-toxic ways in which you can care for your body, while looking happy and healthy.  While I’m quite excited to share all of the specific products and beauty methods I have learnt and adapted into my life, I’m here to share with you, an extraordinary place under the name Content Beauty , and for good reason…





What Is Content Beauty?


I first discovered “Content Beauty/Wellbeing” through a mutual friend on Instagram and I absolutely fell in love with the concept, the products and the brilliant founder Imelda Burke.  Content Beauty is a London-Based boutique, organic skincare store, naturopathic clinic, beauty salon and website at the forefront of the move towards natural and organic skincare and complementary therapies, which opened in 2008.

“Specialising in emerging results-driven niche brands, Content is regarded as London’s leading organic and natural apothecary.

In the rapidly evolving natural & organic beauty sector Content provides a hand-picked selection of the most advanced, cult natural beauty brands from around the world. Brand selection involves meeting a criteria, which ensures undesirable synthetic chemicals, are edited whilst focusing on results driven high-end beauty brands. Proving that the desire to go natural is no longer a compromise on results or luxury.

With the launch of some of the most advanced organic skincare brands into the UK market, Content has been the first to showcase Absolution Skincare, Amala, Less is More, Rms Beauty, Strange Invisible Perfumes, Ilia Beauty, Vapour, W3LL People, MV Skincare, Hurraw Balms and many more.

Covering product categories such as organic hair care, organic perfume, organic make up and of course organic skincare and supplements means that Content is a one stop shop for all your natural beauty requirements.”





What Are Some Brands Sold at Content Beauty?  Do I Need To Be In The UK?

There are well over 50 different non-toxic brands sold at Content Beauty from around the world.  Click on some of the brands below which may be familiar (and are also some of my favorites) and visit to explore the rest!

Acure Organics


Evolue Beverly Hills

Fur Oil

Ilia Beauty

John Masters Organics

Juice Beauty

Kjaer Weis


RMS Beauty

Sister and Co

Skin & Tonic

The Gentle Label

W3ll People


The best news, you DO NOT have to be living in the United Kingdom in order to receive products/samples from Content Beauty, as products and be shipped to the US, Canada, Australia and Japan for example, but be careful, items are often sold out 🙂

If you do however, reside in the UK or happen to be visiting, you can certaintly visit the clinic!



“Content Approved” Products …

Believe it or not, the list I am about to share with you includes just “a few” of the ingredients used in most beauty products (expect for those sold at the one of a kind, Content Beauty).

  • Aluminium chlorhydrate and aluminium zirconium
  • Cocamide DEA
  • Contaminated Lanolin
  • Disodium EDTA
  • DMDM hydantoin
  • Butylated Hydroxyanisole
  • Butylated hydroxytoluene
  • Emu Oil
  • Ethylene Glycol
  • Formaldehyde
  • Hydroquinone skin lightener
  • Iodopropynyl butylcarbamate
  • Lauramide DEA
  • Methyldibromoglutaronitrile
  • Methylchloroisothiazolinone
  • Methylisothiazolinone
  • Mineral Oil
  • Ozokerite
  • Parabens
  • Paraffin Wax
  • Petroleum derivatives
  • Phthalates
  • Placenta
  • Gluten
  • Polyethylene Glycol (PEG)
  • Propylene Glycol
  • Polyoxymethylene urea
  • PVC
  • Quaternium-15
  • Silicones – with the exception some products in the Ilia, Ere Perez and Jane Iredale products. This is used where the brand deems it necessary to acheive longevity on the skin and reduce creasing in cream products. This is highlighted if used.
  • Sodium hydroxymethylglycinate
  • Sodium lauryl sulphate
  • Sodium laureth sulphate
  • Synthetic colourants – with the exception of some pigments used in cosmetics to enable brands to avoid animal derived colours such as carmine. These are listed in the product details of INCI listing.
  • Synthetic fragrance
  • Synthetic SPF’s – Oxybenzone, Octinoxate, Octocrylene and Homosalate
  • Talc – with exception where it is in a certified organic/natural product and in a pressed form.
  • TEA / abv. tiethanolamine
  • Tetrahydrozoline Hydrochloride
  • Tetrasodium EDTA
  • Toluene
  • Triclosan
  • Urea
  • Urea-Imidazolidinyl
  • 2-bromo-2-nitropropane-1, 3 diol

Many products are also Gluten-Free, Raw & Cold-Pressed, Suitable for Vegans, Food State and Certified Organic.

You can close your mouth and take a breath now… know, it’s not only completely disconcerting to realize what unnecessary toxins we put on/into our precious bodies, but entirely tragic.  All products sold at Content Beauty are “Content Approved” and you can learn what makes each specific product “approved” at (click here)  This basically means the product has met all guidelines.



Our bodies deserve only the best right?  YOU deserve the best.  Simplistic beauty is beautiful and using ingredients derived from our earth is, well, as pure as it gets.


From the packaging and products, to the store in itself, Content Beauty is “Green Haven for the inner Green Goddess within you. 


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